Dapper Shetland Ponies

Jun 12, 2014 by

If you asked the average person on the street to name an icon of Scotland, you can bet your bucket of oats that the Shetland pony would be in the top five.  What’s not to love?  These sturdy natives of the Scottish isle are small, cute, and cuddly looking–oh, and they wear sweaters and dance, too.

Ponies Fivla and Vitamin in their custom made Shetland wool cardigans

Ponies Fivla and Vitamin in their custom made Shetland wool cardigans Source: VisitScotland.com

 

Visit Scotland made international stars of two Shetland ponies in 2013 when the national tourism group used Fivla and Vitamin in an ad campaign. The oversized jumpers, or sweaters as we call them here in the US, were handcrafted by Shetland knitter Doreen Brown and made of Shetland wool sheared from Shetland sheep.  The equine ambassadors from Scotland even attracted the attention of television news network CNN:

http://www.thv11.com/video/default.aspx?bctid=2119250561001

 

As if the idea of Scottish ponies in sweaters wasn’t charming enough, a London ad agency took it to the next level by creating a 2013 video ad  for a UK mobile phone company, starring a dancing Shetland pony:

 

In describing the feel-good ad, the agency notes:

Shot against the dramatic backdrop of the Shetland Islands, the :60 spot follows the story of a stocky little pony. But this is no ordinary Shetland pony. With the scrape of a hoof and a flick of his Tina Turner-esque mane, he effortlessly moonwalks along to the sound of ‘Everywhere’ by Fleetwood Mac.

 

Needless to say, the prancing Shetland pony went viral and has, to date, over nine million views on YouTube.

 

 

Scottish tourism officials are always working on new campaigns, but I’m not sure the Shetland ponies can be topped–unless someone can dress a Clydesdale in a kilt.

 

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